Before television there was radio. Before radio there was books. And before books there were storytellers. The power of a well-told tale, passed down from generation to generation is the power that brought people together. Stories helped to form the beginning of cultures that have lasted to present day.
A good story stays with people and compels them to share it with others. This is especially true of success stories. Everyone loves to hear them and everyone wants to have one! And doesn't this align nicely with word-of-mouth marketing where referrals are based on thousands of individual success stories.
Referral Marketing Tip: Write down your own success stories
Think of your best success stories with your clients. What made her a perfect client? What were her needs? How did you help her? How is she better off after working with you? Why did she choose you?
Why write these stories down on paper? Most importantly ... so you don't forget them! Beyond that, taking time to capture these stories on paper will enable you to share them with your network. By sharing these true success stories, you are empowering your network to refer you more effectively. You're giving them a compelling way to capture the attention of a future prospect for you. The more stories you share with other people, the more high quality referrals you will get that are similar to these stories.
So ... get busy!
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