Monday, July 25, 2011

Referral Marketing Tip: Become a Catalyst

There are three kinds of people in the world. Those that watch things happen, those that make things happen, and those that wonder what the heck just happened!

Catalytic people make things happen. Think of all the catalytic people you know. Who's the catalyst in your home? Who's the catalyst in your office? Who's the catalyst on your favorite sports team? Catalytic people have four traits in common: initiative, intention, confidence, and motivation.

They tend to be the ones that think of an idea and spring into action. They don't wait for things to happen. They operate with a "get it done now" mentality. They also operate with intention. Catalytic people define their purpose and goals and carry that into their referral efforts. They have confidence in themselves and in the team of people that surround them. From these folks, you'll see a positive attitude and the ability to motivate and bring out the best in others. They know how to motivate themselves and their contacts when needed.

Referral Marketing Tip: Become a Catalytic Referral Marketer

Tap the first domino! Put something into action this week. Ask 5 clients to write you a testimonial and use those words in your opportunities to promote yourself. Initiate a meeting with someone who you've given lots of referrals to but have received very little from in return. Express your intention and motivate them to want to reciprocate on your behalf.

Lead your referral relationships by tapping into these four qualities and become the catalytic person you need to be to get the referral results you deserve!